Municipal Election Signs Part 2
Messages On Your Election Signs
This is an area that needs work. This is a prime example of how shopping for the lowest price for your advertising doesn’t work. Look for the most experienced, look for trained marketing people, look for people that know what the word Button and Positioning mean, AND look for a team that knows and can apply proper market research such as surveys that elicit emotional responses.
This person or team won’t be the cheapest, but they will be the most effective team to help you win an election.
99% of all election signs have NO SURVEYED BUTTON.
What is a BUTTON? It is the answer most given to a surveyed question. You then can successfully “push” that button and get much more of a response from your advertising.
Mr. Ford in Toronto is attempting to push a Button:
“Putting Taxpayers First”. I am not sure if it is based on a thorough survey but it is a Button! It’s a fairly safe button, since taxes in general elicit serious emotional reactions from the populace. Pushing the tax button is a bit overused and may or may not be the Button for the city; one would only know if proper surveys were first conducted. It is not something you should guess at.
Russell Rahman’s sign has no Button. It has the same message that 99% of the signs out there currently have: “Vote for me in this Ward, thank you very much”.
This sign tries to communicate something:
“Let’s grow something new in Ward 31”
But what is that new thing? No prior survey, thus no actual Button being used.
John Tory: Great Use Of A Button On All His Signs!
Mr. John Tory has an excellent Button, finally someone got it!
It pushes Smart Track: City Wide Transit Relief. This will help produce some traffic relief in our clogged city. It hits a heavy button in Toronto! Well done to John Tory’s team for pushing something that is needed and wanted and placing it on all his lawn signs.
How To Isolate The Button In Your Ward Before Spending Thousands In Advertising
Every Ward and area can essentially have its own surveyed Button. What the people need and want in the Beaches is not what people in Pickering may want or the constituents in Etobicoke etc. Each area needs its own survey.
Surveying is not the watered down action of asking any random question and getting banal yes or no answers to it. This is incorrect. It takes training on how to write survey questions effectively and get them answered.
If you want to win an election in your area, invest first in surveys, get the hot Button for your ward, then unleash your advertising campaign with your Button on everything, especially all your signage!
This service takes time, so place your order very early, well before the election voting date; ideally months beforehand. Our team can survey anyone in an area or country. The survey methodology used applies to any region.
An Experienced Team
The owner of Lawn Ads has over 21 years of marketing experience. My market research partner has over 40 years experience. Combined we can get the Button for your area and help you come up with a campaign that will win you an election!