Full Color Yard Signs Can Be An Effective Means Of Advertising Your Brand
Professional contractors are often faced with the dilemma of weighing the various costs and methods of advertising against the potential return on investment. When faced with such a quandary, you might find that the impact of advertising through well-designed lawn signs far outweighs that of other marketing streams such as radio or print marketing, door-to-door promotions or flyers, and yes, even the internet.
For maximum effect, advertising lawn signs must do more than just identify your company name/product name and how a prospective customer can contact you or your office. These lawn signs must reflect your full brand – not just the company name and contact information, but also the quality of your products, services and workmanship, as well as the pride and professionalism of your staff – and this can all be achieved through the attractive design of your yard signs.
Full color yard signs can create and leave a positive impression about your company with prospective clients in several ways, including:
- Professionalism – Potential customers who perceive your lawn advertising signs to be constructed and displayed with quality and pride can, by extension, develop a similar impression about your company and your products or services
- Piquing Interest – Attractive and prominent yard signs can encourage potential customers to visit or inspect a current job site or perhaps ask the property owner/client for an endorsement of your business
- Informational – Readers will have no doubt about who you are and what you do
- Vibrancy – Well-chosen color schemes can reflect strength and/or confidence in your product or services as well as a level of creativity and boldness in your workmanship
- Recollection – Eye-catching lawn signs with a clear message will have a much higher probability of retention and recall by potential customers
For independent contracting companies, such as roofing, home renovations, landscaping, or pool installation firms, advertising is a necessity but it can also become an expensive proposition that generates little to no return in revenues. Advertising via lawn signs could be the best option for producing viable business leads at an affordable cost.
Make Your Brand Stand Out With Full-Color Yard Signs From Lawn Ads
Your decision to implement an advertising campaign utilizing lawn signs will need to factor in the sheer volume of signs to which potential customers will be exposed in any given geography, regardless of the type of company, product, or service being promoted through those signs.
You will want your brand to overcome or ‘stand out above the crowd’ when designing the style and content of your signs, and just for this reason alone, you may wish to consider the yard signs produced by Lawn Ads.
In terms of pure visibility, these full color yard signs offer the following advantages:
- Larger in size – Our lawn signs are bolder and more impactful
- Opaqueness (non-transparent) – Easier to read (light does not bleed through)
- Larger frames – Signs sit higher above ground level for better prominence
- Durability – Able to withstand weather harsh conditions over multiple seasons
Read here for additional information on the value and effectiveness of full color yard signs from Lawn Ads.