Contractor Lawn Signs Can Reflect Professionalism
When homeowners look to hire a contractor for any home renovation and/or property upgrade projects, there are many ways that they might go about their selection process. From internet searches to cards/flyers posted at local supermarkets to promotional lawn signs, there is certainly no shortage of contractor advertising – and often no shortage of contractors located within a specified geography.
In reality, these forms of advertising are mainly used to generate interest on the part of the consumer and to create potential business leads or opportunities for the contractors. It is the image of professionalism and quality workmanship projected by each contractor after they are contacted by potential customers that will ultimately determine who rises above the competition and gets the job.
Perhaps the most effective way for a contractor to portray professionalism and quality workmanship is through job site impressions – that is, the manner in which a job site is presented and maintained. Such job site impressions will often be the determinant of whether a potential client signs a contract and becomes an actual customer.
In terms of presentation, in-progress job sites should first and foremost be identified by contractor lawn signs, especially if the project is not immediately visible to passersby. Contractor signs may sway potential clients to contact the contractor or perhaps stop and speak with the homeowners themselves based on these characteristics of the signs:
- Appearance – colour scheme, crispness, cleanliness
- Positioning – visibility, orientation, height above ground
- Legibility – font type and font size
- Message clarity
- Readily-apparent contact information
Advertising efforts and dollars invested in attractive, informative, and high-quality lawn signs, such as those available from Lawn Ads, can provide significant returns on investment for a contractor, particularly when they operate their business in very competitive markets and/or areas of specialization. On the other hand, contractor signs that are poorly designed and manufactured as well as positioned haphazardly and carelessly will reflect a similarly negative image for a contractor and their workmanship.
Contractor Signs Are Part Of A Larger Overall Effort To Reflect Professionalism
While high-quality contractor lawn signs certainly provide a good basis for establishing a positive and professional image for your company, relying solely on such signs may not represent a sufficient enough effort in this regard.
Recalling that contractor signs are primarily used to generate consumer interest and to create business opportunities for the contracting firm, there is a larger or bigger picture that should be considered when advertising your products and/or services on an existing job site.
This bigger picture embraces many factors that will reflect positively (or negatively) on your overall professionalism and the quality of your workmanship. Such factors include:
- The general cleanliness of the worksite – during and outside of working hours
- The general organization of your materials/equipment
- The appearance and state of repair of any trucks and equipment
- A clearly displayed company name on all trucks/machinery
- Work crew attire – similarly/appropriately dressed, clean company shirts, etc.
- Respect for property and privacy (of the client and their neighbours)
- Respect for local traffic flow
- Taking appropriate safety precautions
- Sensitivity about noise levels – starting times, equipment, radios, etc.
- Work crew conduct – no foul language, loud voices, or inappropriate behaviour
Recognizing and/or implementing all of the above factors will exhibit a degree of pride and confidence in your company and your workmanship, in much the same fashion that high-quality contractor lawn signs prominently displayed on job sites can encourage potential clients to contact you before considering any of your competitors.
To put forward the professional image that you want to portray for your company and your products and/or services, call the specialists at Lawn Ads today at 1-866-529-6237 to discuss the design and the content of high-quality lawn signs that will help your business stand above the competition.