What Is The ROI Of Job Site Or Lawn Signs?
CARROLLTON, Texas — Before making any major purchase – from office equipment to new furniture – a prudent businessperson evaluates the purchase’s anticipated value and potential return on investment (ROI). Signs are no exception.
Prior to investing in updating or replacing a company’s signs, the business owner or manager should consider their value as part of the firm’s overall marketing, advertising or promotional campaign, according to Gary Salomon, the chief executive officer of FASTSIGNS International, Inc., a worldwide sign and graphics company.
While every business is different, sign industry research indicates that the ROI for signs is good, said Salomon. “The Signage Sourcebook,” a compilation of sign industry research from the U.S. Small Business Administration and the Signage Foundation for Communication Excellence, Inc., found that:
–Business signage has a value that can far exceed the construction cost of the sign itself.
–The most cost-effective and efficient form of advertising to potential customers is via on-premise signage.
–More than 50 percent of customers first learn about small businesses by their signs.
–On-premise signage is the best use of a company’s advertising dollars, and is the only way to capture impulse sales.
–Signs can help consumers remember the business’s location, products and services; prompt purchases; change consumers’ purchase decisions or habits and build brand equity.
–For the small, independent merchant, signs are the most effective form of advertising.
Finish this article here: FASTSIGNS International, Inc. Outlines the Benefits of Signs; Signs of a Good Investment
All in all, we want to make the point that you don’t have to buy billboards to get outdoor advertising. With simple job site signs or lawn signs you can easily promote your business very successfully.
Lawn Ads has contributed in helping roofing contractors, windows and door companies and many more make a lot of ROI with their sign investment. There is a big difference between the cheapest signs and the most effective signs. Just like there’s the cheapest shingles or the cheapest materials and the ones that will last longer to bring a greater result.
If you want to know how to maximize your leads through your job site signs or directional signs, give us a call. Lawn Ads has over 20 years of experience designing and manufacturing signs that will get you leads!